A lot of what you’re complaining about is a direct product of the fact that gig work is not regulated, has no standards as a result, and has no worker protections, so gig workers, including influencers, largely have few options in a space that has no oversight.
I see this as a systemic problem stemming from large corporations wanting to exploit social media for cheap marketing, and influencers being thrown into an arena to fight for the meagre offerings of these corporations, precisely because no one is regulating the industry. When the whole platform for your work is broken it’s very hard to operate without also falling into the same problems.
Without regulation and lacking any standards influencers don’t have ethical guidelines by which to operate. So some will adhere to their own strong sense of self ethics, but most will fight for the scraps however they can. Hence why YouTubers chase sensational and negative stories, even if they are not factual, because it draws in viewers. And YouTube has built a monetization platform that incentivizes that. While I do not disagree that there are awful influencers, it’s hard for me to dump all blame on the influencers when the system they operate within is built to be fundamentally unethical.
That, in my opinion, is largely on the corporations and the lack of government regulations. Gig workers like influencers are operating in a capitalist reality where most people are being expected to fight for what little corporations will give them, without any safety net or guarantee of continued work. And we as a public criticize the bottom of that hierarchy, the influencers, because they are now the face of those corporations. Every move they make, every word they say is ripe for scrutiny.
The corporations have a sweet deal, exploiting influencers and then letting them be the scapegoat for every unethical system these corporations reinforce. They benefit from a public that only critiques the influencers and ignores the machinations of the companies that are making influencers an integral part of contemporary capitalism. Ignoring the man behind the curtain is what they want, and what they’ve largely succeeded at achieving.
There will always be bad apples in every industry, and that’s why we need regulations. Unions are a means towards regulations, because unions will fight for rights, and rights depend on labour standards.